Cowboy Killer Music Festival: Cowboy Killer is a three day country music festival based out of Nashville, Tennessee. This project explores work in branding, event collateral, and way-finding. The name of the festival is borrowed from a common term on Broadway in Nashville, and other aspects of the branding is rooted in Americana design with a modern twist. Each day of this three day event is dedicated to a specific subgenre of country music, contemporary, alternative, and outlaw country.